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Smush and Webp formatting


The Speed Benefits of webp

Webp is an image format created by Google. It is designed to compress images better than JPG or PNG.

This design means faster websites and less bandwidth consumed.

On, we saw an increase in website speed while only changing the file type.

  • Before webp
    • mobile: 25/100
    • desktop: 74/100
  • After webp
    • mobile: 37/100
    • desktop: 80/100

Our method:

We used the webp feature through Smush Pro to make all the image changes at once.

This comes with a built in safety feature. On browsers that can’t accept webp formatting, Smush will auto-rollback the images to their original formats and serve it to the visitor.

Add this to the list of reasons to install Smush Pro.